Still Getting Ghosted on Sales Calls? Let’s Talk About Your ICA
You’ve been showing up for your lead generation strategy: posting with intention, offering value, hopping on discovery calls, and still, you’re hearing “I’ll think about it,” “Maybe later,” or worse, complete silence.
At first glance, it’s tempting to adjust your pricing or rewrite your offer. However, what if the real issue isn’t your sales funnel or delivery, it’s who you’re energetically calling in through your visibility efforts?
Let’s revisit your Ideal Client Avatar (ICA), not the surface-level version with hobbies and favorite coffee orders, but the version that actually shapes your conversion strategy.
Why Most ICA Exercises Miss the Mark
Most traditional ICA exercises have you dreaming up a fictional person: she’s 37, shops at Whole Foods, orders oat milk lattes, and has a dog named Frodo.
Although this may be fun for vision boarding, it rarely translates to magnetic marketing.
Here’s the truth: vague personas don’t convert. Demographics alone won’t bring in soul-aligned clients who are truly ready to implement. Likewise, they won’t guide your messaging, elevate your content, or filter your audience for readiness and resonance.
Instead, ask yourself:
- Is this person coachable and self-led?
- Are they emotionally and strategically ready to act?
- Do they already resonate with my tone, values, and delivery?
- Have they taken any action toward the transformation I offer?
These deeper filters, behavioral, energetic, and situational, are what transform your audience into high-quality leads.
How Vague Messaging Leads to “Nice But Not Now” Clients
Here’s a real-life scenario I’ve seen too often:
🗨️ Me: Who do you work with?
🗨️ Them: “Entrepreneurs.”
🗨️ Me: What kind? Coaches? Astrologers? Personal chefs? Crypto bros?
🗨️ Me: And what problem do you solve?
🗨️ Them: “I help women feel more empowered.”
🗨️ Me: Empowered how? Emotionally? Financially? In business or in relationships?
As a result, the messaging becomes murky. The more general you are, the more forgettable your message becomes. Consequently, your content starts attracting people who are curious but not committed.
Eventually, this leads to low-conversion calls, repeated “maybe laters,” and unnecessary questioning of your sales ability.
The Fear of Getting Too Specific
A common hesitation in refining your ICA to improve your lead generation is the belief that specificity will scare potential clients away.
Certainly, you’ll repel some people. But that’s the point.
Getting crystal clear on who you serve doesn’t shrink your audience; it activates the right ones. In other words, specificity magnetizes the people who are already looking for someone like you—they just haven’t seen themselves reflected in generic language.
Therefore, clarity isn’t limiting. It’s liberating.
A Better Way to Define Your ICA
Rather than building a profile based on taste or lifestyle preferences, focus on traits that align with implementation, integrity, and emotional maturity.
Here’s what to prioritize:
- Coachable, emotionally available, and energetically present
- Self-responsible: they take ownership instead of outsourcing blame
- Spiritually grounded with realistic expectations
- Already taking aligned action (even if the results aren’t there yet)
- Drawn to your leadership style, values, and methods
- Results-driven: not stuck in learning loops or growth theater
These are the people who don’t just sign up; they show up.
How to Start Attracting Highly Qualified Leads™
If you’re still unsure who’s truly a match, I break this down inside my free 3-day mini course, Fast Yes Framework™.
Specifically, you’ll learn how to:
✅ Identify Highly Qualified Leads™ in under 5 minutes
✅ Create a practical filtering system that’s based on results, not rituals
✅ Spark aligned, low-pressure sales conversations that convert naturally
📥 DM me “FAST YES” to receive the link.
The Takeaway: Clarity Over Catch-Alls
To summarize, aligned sales don’t begin at the sales call; they start with clarity in your messaging. That clarity comes from knowing exactly who you’re calling in through your content, your visibility, and your overall marketing ecosystem.
So, if your calendar is feeling sparse or filled with “not quite” leads, it’s not a sign to hustle harder. It’s a cue to refine your ICA and let your content filter for fit.
After all, your dream clients aren’t hiding. They’re scanning for a message that finally reflects their reality.
Let that message be yours.
🖤
Ready to Attract Clients Who Say Yes and Mean It?
Refining your ICA is not only a strategic move; it’s a self-honoring one. It allows your business to feel lighter, more congruent, and deeply rooted in the kind of connection that fuels sustainable success.
Of course, lead generation is only part of the equation. Once you’ve called in those soul-aligned leads, how do you ensure they actually convert?
Here’s the next step: build trust through aligned social proof.
👉 Here’s how to get badass testimonials that boost your sales without begging or being weird about it.
Let your results speak. Let your people see what’s possible through the transformation you facilitate. And let your content be the invitation they’ve been waiting for.
