Badass Testimonials will boost your sales. Here’s how to get them.

How to Get Powerful Testimonials to Boost Your Marketing

Introduction:

As a sales expert focused on high-integrity, high-conversion techniques, I know the power of social proof. Testimonials can be a game-changer for marketing your freebies and paid offers, helping to showcase the true value of what you’re providing. In this post, I’ll share the exact steps I took to quickly and easily gather a set of fantastic testimonials for my new sales freebie, “Sales Success Secrets.”

Creating a Valuable Freebie

The first step was to design a freebie that I knew my ideal clients would find truly valuable. As someone with over 15 years of coaching experience and 11 years in online marketing, I have a deep understanding of my audience’s needs and pain points. I created a mini-ebook packed with 5 of my best sales advice that’s normally reserved for my paying clients – not just surface-level tips, but genuinely impactful content.

Gathering Feedback and Testimonials

Next, I reached out to my network of online allies – colleagues and peers I’ve built relationships with over the years. I asked them to review the freebie and provide honest feedback on how to make it even better. They suggested adding more examples and exercises to bring the content to life.

With the freebie polished up, I then asked these same allies to provide testimonials. I gave them a framework of questions to consider, like:

– Was the content valuable?

– Who would most benefit from it?

– Would you recommend it to others?

– What was your biggest takeaway?

Importantly, I made it super easy for them by allowing voice note recordings instead of written testimonials. This resulted in more authentic, enthusiastic responses.

Leveraging AI and Audio

After receiving the voice note testimonials, I used AI transcription to turn them into written form. I then sent the AI-generated transcripts back to my reviewers, allowing them to review and approve the content before I used it.

The real kicker? I was able to use the original audio recordings in my marketing, adding an extra layer of social proof. Hearing the excitement and genuine praise in people’s voices makes the testimonials even more compelling.

Compliance Considerations

It’s important to note that the Federal Trade Commission has been cracking down on testimonials, so proper documentation is crucial. I had each person sign a testimonial release affidavit, which covers things like confirming the truthfulness of their statements and that they weren’t compensated. Note: I am NOT a lawyer so consult a law professional with specialized knowledge in FTC cases for advice.

The Results

By putting in the work upfront, I now have a set of 8 powerful testimonials that I’m using across my marketing – from social media posts to email campaigns and even my sales pages. The combination of written and audio testimonials has helped boost conversions on my freebie signup and increased interest in my paid offers.

Conclusion

Gathering high-quality testimonials doesn’t have to be a daunting task. With a little creativity and a focus on making it easy for your supporters, you can quickly build a library of social proof that will supercharge your marketing efforts.

Ready to start boosting your sales?

Grab my Sales Success Secrets free mini-ebook for 5 powerful lessons on hearing YES! way more often and get a preview of my zero-pressure sales methods!!

Want to make sure your next biz coaching investment...

Delivers ROI, not debt and regret? Read Heather’s consumer guide that teaches you 7 steps to finding the right biz coach for you!